A feel-good production house.
SPOTTING TRUE VALUES
Brand names are successful when they manage to reflect the true values of a brand. And by "true values" we don't mean the power-point slide with the standard strong words that we wish that the audience will one day correlate the brand with.
We mean all the things that actually guide the brand's everyday decisions.
When we work on a new brand, we try to figure out these true values through honest chats with the brand owners. But this one wasn't the case.
Because we knew the founders pretty well.
We've worked with them in the past, creating content for our clients, while they were still working for another production house.
Having watched them and their crew working, told us everything that we needed to know about the character of the company they were about to launch:
Giannis Paraskevopoulos & Nikolas Afentoulis are the kindest, most positive persons one can collaborate with! Their good-vibed presence on the set was so contagious that people left the shooting pumped up and smiling as if they weren't working hard for the last 8 hours.
Bringing the best out of people, also brings the best out of the stories they are shooting, making more and more people wanting to work with Giannis, Nikolas, and their team, leading them to the decision to start their own production house.
3,2,1 ROLLING NAME
We joined forces with one of the most elegant designers out there, Konstantinos Stamatopoulos, and started exploring ways to portray this smooth, easy-going energy.
We turned our presentation into a linguistic and visual study of contagious positivity and came down with a few suggestions that felt in place.
When OKAY, NICE! flashed on the presentation screen, their faces lit up.
A combination of shooting lingo ("Okay, nice shot", "Okay, we got it") and a subtle and smooth, feel-good statement came to be the beginning of a bright cinematic trip.
Godspeed guys!