A range of protein products that goes beyond gym life.
We got a problem: People associate protein supplements
with six-packs and bench presses, when they can be much more.
Physis Laboratory created a whole range of protein products made from 100% organic plant based ingredients.
After getting their heads together with nutrition specialists, sports physicians and consumers from all sorts of backgrounds -from professional athletes to working moms- they managed to produce a range of products that enhances both physical and intellectual performance.
Their vision was to evolve beyond the gym, the ball-court and the track field, and address everyone with a physically and intellectually demanding lifestyle.
We teamed up with the great folks of Caparo Design Crew to visualise and vocalise that vision through branding and packaging.
LET'S SOLVE THIS
Each and every product of the range supports, strengthens and builds up both body and mind. It was that duality that caught our attention from the very beginning.
That’s why when we came up with “AMINO ANIMO” and its organically balanced formation, we instantly felt in place.
AMINO ANIMO has by nature (pun intended) a playful, repetitive, almost reflective structure which expresses the naturally uplifting character of the brand as well as its technical thoroughness.
It also sounds like old Latin, which gives out the feeling of a ritual & the sense of a spiritual aspect to something that we tend to correlate almost exclusively with the body.
The name was accompanied by a tagline that suggested both an evolution in the protein category, as well as the upgraded condition of the person using it:
“Evolution comes naturally.”